Over $70 billion dollars are spent each year on TV advertising, representing the largest portion of the U.S. advertising budget. As audience attention fragments to other media, other screens and time-shifted viewing, many of these dollars shift to digital. With new convergence technologies, this shift will open the window to new opportunities for broadcasters and advertisers.
The transformation of the TV industry is happening in real-time and the magnitude will have a lasting impact on the future of TV. The business models will change, the advertising technologies will change and the monetization path will undergo dramatic shifts. TV networks will choose technology partners that will help them transform their business and become more relevant as we witness and participate in an industry undergoing a seismic shift.
Advertising will change as we experience the convergence of TV, the internet and mobile
Distributing data-driven advertisement value will be critical on every screen
Delivering advertising with transactional opportunities will change business models
Encouraging engagement will bring new types of interactivity
Inspiring a direct relationship with the viewer/consumer will become a necessary part of brand focus
Targeting relevant engagement will bring viewers a more personalized experience
Measuring and tracking results as sophisticated as digital will be commonplace
Existing Media Platforms
The viewer experience is changing dramatically and transforming the advertising marketplace. The key technologies that are poised to reinvent the industry will organically reach across all screens, be data-driven and transactional and offer a first-of-its-kind ROI for TV advertisers.
ACTV8me’s unique cross-platform approach to TV engagement leverages this shift by enabling brands to create a new relationship with their consumers via the mobile wallet, and deliver real measurable value from TV ads.
Over the next several years, TV networks, media distributors and advertisers will focus on connecting to the consumer on every screen by delivering not only compelling, relevant entertainment, but also added value and new transactional layers.