ACTV8me's Proprietary Media and Marketing SQR Code ™ Technology Platform Delivers Targeted Mobile Offers to Viewers' Smartphones in Real-time, Connecting Consumable Content to Commerce
LOS ANGELES AND NEW YORK, February 3, 2022- Digital advertising company and premium supply platform Consumable announced today its new partnership with ACTV8me, the digital leader in powering interactive ads and shoppable content across all media formats.
Consumable is an ad technology platform that pairs engaging short form content with digital display and video ads. With a unique understanding of the digital user's limited attention span, Consumable creates advertisements and engagement solutions that can catch the attention of even the most difficult to engage consumer.
Consumable and ACTV8me have forged an exciting partnership to deliver innovative, bite-sized content with engaging and advanced interactive ads. Consumable's short-form premium content and digital advertising, coupled with ACTV8me’s powerful Sequential QR™ Code (SQR Code™) platform solution, will drive new user discovery through omnichannel partnerships and incremental ad value, with attribution, “said Mark Levin, CEO of Consumable.
“Our exciting innovative partnership with Consumable delivers for brand advertisers and their digital consumers new discovery, ad monetization value, user engagement, and full-funnel attribution measurement,” said David Schreff, CEO of ACTV8me. “Our proprietary Sequential QR (tm) code (SQR Code ™) solution, integrated to iOS and Android mobile wallets with geo-location reminders, will provide new consumer activation tools for Consumable‘s 200+ publishers and advertisers; all in in a brand-safe, opt-in, and privacy-compliant environment.”
Brian Shuster, Founder and Chief Innovation Officer at ACTV8me said “Together with Consumable, we will bring new immersive and interactive tools to omnichannel advertisers, enhancing and extending the pioneering ad platform we originally built and perfected for linear TV, streaming and retail media providers.”
Launched in 2016, Consumable, a leading content discovery platform, has revolutionized online advertising by integrating premium on-demand video and audio entertainment within digital ads, delivering a more engaging experience that creates value for publishers, advertisers, and consumers. Through extensive partnerships with over 200 Comscore publishers, Consumable has extended its expertise and years of advertising innovation to the OTT arena with the launch of exclusive products for both publishers and advertisers.
ACTV8me's patented proprietary omnichannel media and marketing technology platform enables new consumer engagement, ad monetization and attribution measurement for all distributed content, including across any site, screen, signage, store shelf or surface (such as brand packaging). The platform powers an interactive and transactional overlay that premium content owners, streaming and linear media networks, digital display providers, retailers, sports and entertainment leagues, venue owners, digital out-of-home publishers, and brand advertisers leverage across their content and advanced ad campaigns, connecting marketing spend to measurable shopper sales outcomes. ACTV8me’s media partners provide consumers with new valuable shoppable content offers, digital coupons, rewards and loyalty information, and unique content, based on demographics and media consumption behavior, enabling brand owners to drive more measurable ROI. As a leader in interactive media experiences, including the breakthrough Sequential QR™ Code (SQR Code™), integrated to iOS and Android mobile wallets with geo-location reminders, ACTV8me has powered advertiser campaigns and sponsor solutions for Warner Media, Fox First Run, NBC, AT&T, Willow TV,Captivate, Adomni, Gas Station TV (GSTV), Screenvision; and with many creative, media and shopper marketing agencies, supermarkets and convenience stores. ACTV8me also partners with global television production partners to deliver new interactive viewer engagement solutions, and to create original content that utilizes the platform's functionality, to unlock new recurring revenue streams.
For more information, please visit www.consumable.com and www.actv8me.com
Contact:
Mark Levin, mark@consumable.com, and
Ashley McEntee, Ashley.McEntee@actv8me.com
