August 8, 2022
Today, ACTV8me, a pioneer in building and deploying interactive television, streaming and shopper marketing technologies, announced its global partnership with the leading augmented reality agency, Aircards.
These powerhouses have joined forces to bring engaging and transactional web-based augmented and virtual reality experiences through ACTV8me’s Sequential QR Code™ (SQR Code™) solution. This transformative serially adaptable SQR Code™ enables brands to leverage its hyper-targeting features, rewarding consumers with contextual value based on time, geo-location, and the number of scans.
As consumers seek immersive digital shopping experiences, brands can transform any ad campaign, marketing collateral, connected packaging, and point-of-sale to build impact and strengthen loyalty through an augmented reality portal. Designed to work across any smartphone, with no app download required, this collaboration delivers a 3D environment featuring interactive touchpoints such as promotional offers, sweepstakes, and branded content. Data-driven incentives can be saved into native wallets (Apple Pay or Google Pay), and utilized online or in-store. Brands can also remind consumers of current offers with timely notifications once they are within proximity to a specified retail or venue location using geofencing capabilities, driving sales and increased conversions.
"ACTV8me’s partnership with Aircards unlocks one-of-a-kind opportunities for consumer brands and retailers to increase their reach, enhance brand storytelling, influence purchasing behavior with serially adaptable sequential offers, and track global consumer journeys of their targeted audience while providing local personalization," said David Schreff, CEO of ACTV8me.
"With Aircards’ distinct portfolio of immersive experiences including recent high-profile launches with Pepsi, Unilever, Diageo, AB InBev, and Samsung, we are excited that ACTV8me also shares in the same vision to create an always-on strategy for brands," said Matt Watson, CMO of Aircards.
As global brands, retailers and agencies seek proven ROI, ACTV8me and Aircards are paving the way and creating the future together. Their full end-to-end services and proprietary platforms empower marketers with performance analytics, measuring unique users, device platforms, and behavior within custom 3D environments to optimize campaigns in real-time.
With the rise of augmented reality and an estimated 1.7 billion mobile users by 2024*, ACTV8me and Aircards are redefining the limits of mixed reality infused with shoppable capabilities, all through a simple SQR Code ™ scan.
Aircards is an agency specializing in the development of Web-based Augmented and Virtual Reality experiences, with a highly talented in-house team of WebAR/VR developers, 3D artists, project managers and creatives. Providing an end-to-end service that includes consulting, ideation, design, development, hosting, and analytics, Aircards is dedicated to ensuring they are at the forefront of innovation in the web-based immersive technology sector. Aircards is trusted by top global brands including Pepsi, Samsung, Yahoo!, John Deere, Warner Bros, Disney and many more.
ACTV8me's patented and proprietary media technology enables measurable engagement and attribution across all distributed content. The platform powers an interactive and transactional overlay that linear and streaming media networks, retailers, sports and entertainment venues, digital out-of-home publishers, and brand advertisers leverage across content and ad campaigns, connecting marketing spend to measurable sales outcomes. ACTV8me partners provide consumers with new valuable offers, digital coupons, and unique content, based on their age, gender, location and media consumption behavior, enabling global brands to drive measurable ROI. As a leader in interactive media experiences, including the breakthrough SQR™ Code (Sequential QR Code) with native mobile wallet integration and geo-location targeting, ACTV8me also partners with major television production partners and world-renowned content producers to create original content that utilize the platform's functionality, to unlock new recurring revenue streams.